The biggest obstacle for a small business is brand recognition. Large corporations get their brands out to the consumer through expensive ad campaigns, but most small business owners cannot afford those flashy campaigns. Smaller businesses and new start-ups have to get creative when it comes to finding advertising opportunities that they can afford.
Having a presentable and identifiable business card is important. But equally important is how we exchange our cards. Since I partake in a lot of business networking meetings and am constantly meeting new people and potential clients, I have seen a variety of ways people pass out their business cards and how they handle cards they receive. I felt that it was time to brush up on the do's and dont's of passing out business cards.